It can seem like an overwhelming task to get radio and reviewers to give your album attention. The articles I have read on the subject basically tell you to send it out to every magazine, blog, and college station out there.
Advice for Indie Artists
They say your surroundings spark creativity, so I’d like to let you in on where it happens for me.
I have had an interest in interior design for a while now. If I had not picked up the flute, that it is likely what I would have pursued. I “hired” myself to decorate my place. It is a 600 square foot space, but I managed to ride that line of character and minimalism successfully.
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In a previous post on how to improve your website traffic I mentioned that when sharing a video or stream of a song, it should be embedded on your official web page. Sites like YouTube are designed to keep people interested by jumping around from video to video. Attention from your music will quickly shift by something else they recommend. Their aim is not to drive traffic to your site, or to get you a sale.
By linking people to the video or song stream embedded on your site it is much more likely people are going to streamline more of their attention to your material.
I went with a friend to see a documentary, Searching for Sugar Man, last night. The small description in the paper intrigued her. A Detroit musician in the 1970s named Rodriguez, who released a couple of albums that did nothing in North America (but unbeknownst to him was selling as big as Bob Dylan in South Africa and practically the soundtrack to Apartheid.)
He disappeared after his second (what he thought to be unsuccessful) album didn’t do anything, and rumors in South Africa circulated that he shot himself on stage, or set himself on fire and died on stage after a series of bad happenings at a concert (sound issues, heckling etc.) It is really quite an interesting and inspiring documentary.
After the film, we went to grab a coffee (yes, it was midnight but yes we’re musicians.) On the walk there she said something to the effect, “Imagine if your music was famous in another country and you didn’t even know it.”
There are a lot of Facebook groups available for music promotion and networking. The difference between a Facebook Fan Page and a Facebook Group is that the Fan Page is geared to your music only, while a Group attracts a large number of people into the same type of music.
One of the most important things you can do as an artist is to have your own domain name. Even if it simply forwards to a WordPress site in which you make a basic layout with sections on where to buy your music, how to book you, videos, and updates. If you ever move your page it is much easier to bring your fans with you if they don’t have to type or remember a new address. It is also easier to remember and type something like jefkearns.com as opposed to jefkearns.wordpress.com
If you not technologically adept enough to create a simple layout as mentioned above have a friend do it.
Now onto what this article is about: how to increase traffic and interest in your website through YouTube.