You have spent a lot of time and money (or at the very least time) creating a YouTube video to promote your latest single, show your original take on a well known song, promote your tour and so on.

Your initial instinct is likely to copy and paste the video URL from the search bar to every social media platform you are on. Aside from not posting it anywhere it is the absolute worst thing you can do in terms of growing your fan base and interest in your Continue reading