I recently posted a cover of Lil Wayne’s track Blunt Blowin’. I got a fair number of hits on it … nearly 2000 in one week. I am going to take a moment to give some insight into how that was accomplished.
A lot of it is picking a song that is fairly new and popular. That being said, there are covers of this song on YouTube that took 2 months to reach 2000 views, some have less than 400 views in two weeks, some only 36 views in a week.
On the other end there are covers of it that there are the ones that blow up, and you’re always left wondering why.
I stumbled on my strategy by chance.
I recorded a couple of takes of it on my iPhone, and ended up choosing the first one (Isn’t that usually the way? It always ends up being the first or third take for me.) I then logged into my Twitter account (SoulFlute) and posted “Check out my Blunt Blowin’ cover”, adding the YouTube link as well as the hash tags #LilWayne #BluntBlowin #FluteBlowin.
You may be asking yourself, “What’s a hash tag?” A hash tag is what people use on Twitter so they can search people discussing the same subject. It’s denoted by the # sign. A user actually came up with it, and it caught on fairly quickly.
I woke up the next day to see it had received 400 hits. Then I came back a few hours later and it was up to 700 hits etc.
It took me a couple of days to realize the hash tags were responsible. It didn’t become obvious until the YouTube Analytics were available; it usually takes a day or two. They said that 95 percent of my traffic was coming from mobile apps. Then I checked out the hash tag #BluntBlowin on Twitter and the original song is being discussed widely.
I noticed a lot of people on Twitter were quoting lyrics from the song, so my secondary strategy was to quote stand out lyrics from it, put the YouTube link, and the same hash tags.
You can determine what hash tags are popular by typing terms in the search bar. If they’re relative to your original song or cover use them.
As an aside: It is also a good idea to put your own name in the search engine to see if anyone is linking to or liking your music, or if radio is playing it (sometimes radio will Tweet their playlists.)
This is not only a lesson on use of Twitter, but on YouTube Analytics. You should constantly be looking at them to see where traffic is coming from. I have used it to discover blogs that have posted my videos, what people are searching for when they come across my video, what countries are viewing my video most, how long the video keeps the viewer’s attention for, amongst other things.
Knowing if people are blogging about you is especially important so you can thank them and develop a relationship with them for future releases.
You can log into your stats by going to “Video Manager” then clicking on “View Stats.”
Please feel free to share any of your any tips in the comments section!