I had a bad experience getting my first album mastered.  I did a few things correctly but made a few mistakes that could have prevented me wasting a thousand dollars having to get it mastered again by someone else.  I’m not saying I chose a bad engineer in the first place, I just didn’t pick the one who was right for my music.

With this blog entry I am going to get into what mastering is and does, how to prepare your track for mastering, and how to pick the right mastering engineer.
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One of the most important things you can do as an artist is to have your own domain name. Even if it simply forwards to a WordPress site in which you make a basic layout with sections on where to buy your music, how to book you, videos, and updates. If you ever move your page it is much easier to bring your fans with you if they don’t have to type or remember a new address. It is also easier to remember and type something like jefkearns.com as opposed to jefkearns.wordpress.com

If you not technologically adept enough to create a simple layout as mentioned above have a friend do it.

Now onto what this article is about
: how to increase traffic and interest in your website through YouTube. Continue reading

I went with a friend to see a documentary, Searching for Sugar Man, last night. The small description in the paper intrigued her. A Detroit musician in the 1970s named Rodriguez, who released a couple of albums that did nothing in North America (but unbeknownst to him was selling as big as Bob Dylan in South Africa and practically the soundtrack to Apartheid.)

He disappeared after his second (what he thought to be unsuccessful) album didn’t do anything, and rumors in South Africa circulated that he shot himself on stage, or set himself on fire and died on stage after a series of bad happenings at a concert (sound issues, heckling etc.) It is really quite an interesting and inspiring documentary. Continue reading

In a previous post on how to improve your website traffic I mentioned that when sharing a video or stream of a song, it should be embedded on your official web page. Sites like YouTube are designed to keep people interested by jumping around from video to video. Attention from your music will quickly shift by something else they recommend. Their aim is not to drive traffic to your site, or to get you a sale.

By linking people to the video or song stream embedded on your site it is much more likely people are going to streamline more of their attention to your material. Continue reading


“Pee Loon” is from the Bollywood film, Once Upon a Time in Mumbai. A definite favourite of mine.

I’ve been pretty steady with South Asian Weddings in Toronto all summer and fall, so have recorded some videos. Honestly, I’ve fallen in love with the music.  One is “Jai Ho! (You Are My Destiny).” It was made famous by the South Asian film, Slumdog Millionaire.

Tum Hi Ho, which I learned for an Indian wedding in the Toronto area is close to my heart.